Itaú
Customer
The Financial Intelligence Platform is a property of Banco Itaú Unibanco, developed in partnership with Editora Globo, where the editorial office is located, but it does not integrate Editora Globo's portfolio of journalistic brands.
It was born with the proposal of expanding access to information about investments, becoming a guide for those who want to start investing and a compass for those who already invest and want to make better decisions.
Creation of a portal that would reach the financial market audience, from beginners to experts, with content focused on financial education. An editorial project for news and financial education from Banco Itaú in partnership with Editora Globo.
Building a high-impact MVP to become one of the most important finance content portals in the country, in a short period, using new technologies to create a platform capable of handling millions of daily accesses.
In less than 3 months, we managed to build a high-impact MVP, becoming one of the most important finance content portals in the country.
The Financial Intelligence Platform was built on Wordpress, with a user-friendly editorial panel and navigation similar to a social network.
Financial Intelligence Portal focused on offering an intelligent and personalized experience to users and meeting business needs, with the delivery of personalized content, information hierarchy to engage the user, and scalability, ensuring agility and reduction of costs for future projects.
