In 1999, Ambev was born from the merger of the century-old breweries Cervejaria Brahma and Companhia Antarctica. In 2004, Ambev joined forces with a renowned Belgian brewery: Interbrew. This is when AB InBev emerged. Together, they boast more than two hundred beverage brands. In addition to Budweiser, Stella Artois, Beck's, Leffe, Hoegaarden, Bud Light, Skol, Brahma, Antarctica, Quilmes, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseröder, and Jupiler.
Ab Inbev noticed the need to implement, through tools, processes, and languages, the standardization of its global brands, maintaining a visual and experiential unity across all countries, with a complete customer experience management, offering flexibility and ease with integration for the marketing team.
High cost with digital asset management, security issues, low reuse, and lack of integration with e-commerce and CRM.
We performed the standardization and adaptation of components for worldwide use, centralizing the most used components in Brazil, updating and changing new and smaller brands in Brazil, aiming to expand operations to other brands.
We brought digital governance to the scalability of the global brand, using CMS to ensure automated and centralized workflows, with governance and productivity.
