Photo taken from the window of an airplane showing the landscape view of the sky over a green field.

Client

Gol was born in 2001, where it revolutionized the aviation market, becoming the first airline in Brazil to work in an innovative way.

Gol's main highlight has always been offering passengers extremely competitive prices with the guarantee of comfortable aircraft and excellent quality services. This differential allowed Gol Linhas Aéreas to gain the trust of millions of Brazilians who, thanks to the company's low-price policy, were able to travel by plane for the first time.

CHALLENGE

To launch a modern infrastructure for GOL's websites that could handle the thousands of daily accesses the airline receives.

HOW WE HELPED

Through the Design System and Digital Experience Platform, we unified all websites, supported Growth Hacking and integration with personalization, and leveraged Azure Cloud and DevOps.

RESULT

Cost reduction, time to launch new campaigns, and decentralization of website management with the creation of three platforms with different objectives: end customers (individuals), legal/corporate entities, and delivery and e-commerce services.